Vitamin water: Good, bad or ugly?
(Part 1: Good)

• Almost every visual aspect of Glaceau vitamin water deserves applause!
  The label design is almost minimalistic, but is clear and practical.
  I already mentioned vivid colors that catch your eye when you are browsing through shelves in a store. Bottles with drinks of different colors placed together look really aesthetically appealing.
  
  Colors of icons on the right resemble actual colors of drinks. Click on icons to see larger images.

  To avoid confusion: if a product label appears in the "Good" or "Bad" section, this does not mean that product is "good" or "bad". My goal was not to rate single drinks, but to look at the entire brand.

• There are no artificial colors and preservatives
  in Glaceau vitamin water - a definite plus!
  They use juices or natural pigments for coloring.
  As for preservatives, I believe that citric acid which is present in all products serves as a preservative, in addition to its flavoring features.
  
  When I asked customer service about this, the reply was: "we do not use any preservatives in vitaminwater. the citric acid is simply for flavor."
  
  So be it... Every source I checked for citric acid mentioned it as both preservative and flavoring agent.

• The variety of flavors is pleasing, too.
  
  I was able to get eight kinds of vitaminwater, but there are a total of fifteen flavors, according to their website. While writing this review, I was drinking the contents of various bottles, and can confirm that Glaceau has hired a really good flavorist.
  
  I have not yet decided which flavor is the best, but candidates are "xxx" (acai-blueberry-pomegranate), "focus" (kiwi-strawberry) and "energy" (tropical citrus).

• Do you ever read marketing messages on food packages or bottles of drinks?..
  If you usually do not bother, take a minute and read the messages on Glaceau vitamin water: most of them are hilarious!
  
  You won't find something like "A tradition of our company is to bring you only the best products, which will... bla-bla-bla...."

  These "messages in (I mean, ON) the bottle" are fresh, contemporary, good humored with a tint of cynicism, but not over the edge - which I liked.
  My favorite is the one on the drink called "essential", which makes fun of orange juice commercials. Its icon is on the right.

  
• Very efficient customer service.
  I received a reply to my email within one hour.